Veteran communicator Doug Levy shows how to apply best practices from 30+ years of experience to the latest health emergency, including checklists and worksheets to help businesses, nonprofits and others, including government communicators communicate effectively in an era of “alternate facts.”
Applying the Communications Golden Hour® framework to health emergencies, this book shows how to focus on what matters most when essential information must get out fast.
- checklists and worksheets
- best practices
- how to handle “alternate facts”
Written by the former chief communications officer of one of the top medical centers in the country, the book captures learning from a wide range of professionals and decades of experience handling crises ranging from Ebola to mass casualty incidents, earthquakes, hurricanes, and other natural disasters. By reading this book, you will learn how to craft more effective messages that tell your audience what to do — right now.
If you purchased the preview version via this site, you should have received an email with instructions on how to obtain the finished first edition, on or about March 20.
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