“If you work in any industry that is at the mercy of the public at large and the media when the crisis hits, this is a must-read. Get this book.” – Sgt. Tim Burrows (Ret.,) Law Enforcement Social Media Consultant
By reading this book, you will learn:
- How to organize public communications so that crucial public safety information can get out rapidly.
- Ways to streamline planning and preparation so that emergency responders can put most of their effort towards situation-specific issues.
- Factors that make some messages work better than others – how to choose the right words.
- Skills that make an spokesperson effective in an emergency.
- How to account for special groups or other elements that make your community’s communications unique.
“I can’t think of anyone more qualified to write this book. Doug Levy has been a leader in establishing what we now call best practices.” – Kathleen Larey Lewton, Past President, Public Relations Society of America
Once the importance of the first 60 minutes was recognized and trauma care was streamlined around that golden hour, survival rates after car crashes and other major injuries improved dramatically. The same systematic approach works for communications, too.
The Communications Golden Hour® method provides a framework that streamlines planning, preparation and training for emergencies large and small, from natural disasters to major crimes and everything in-between.
By separating what needs to happen in every emergency from details that are situation-specific, public information officers can focus on crafting and distributing the most effective messages when every minute counts.