What You Say Under Pressure Can Make Or Break Everything
"EVERYONE WHO IS INTERESTED IN PUBLIC COMMUNICATIONS should have this book and answer Doug's clarion call for better, clearer, more accurate information in times of crisis."
- Sree Sreenivasan, former NYC Chief Digital Office
Whether you're in a crisis or just delivering routine news, your success and the future of your organization depends on what you say and how you say it.
Learn tactics used by corporate leaders to protect or grow their business -- even when delivering bad news.
Understand what was done in advance that enabled front-line PIOs to successfully manage major emergencies like mass shootings and natural disasters.
Master the steps to craft messages that motivate your audience to know, say or do what you need them to do.
This book was written so that you can learn the tough lessons and be ready for whatever crisis arises. It captures the wisdom that I wish I could have had before I had to face TV cameras the first time years ago.
Elevate your skills with this essential guide today!
Completely updated from the widely acclaimed first edition, the all-new 2nd edition of The Communications Golden Hour®: The Essential Guide to Public Information When Every Minute Counts has over 500 pages packed with what we’ve learned from Covid-19, racial justice protests, the Surfside condo collapse, corporate crises and mass casualty incidents.
The book includes guidance and lessons from:
Former Surgeon General Jerome Adams
Boulder, Colo., PIO Dionne Waugh
Lake County, Ill., Deputy Chief Christopher Covelli
Levi’s Chief Communications Officer Kelly McGinnis
Former New York City Police Commissioner James P. O’Neill
Former Seattle Police Department PIO Sean Whitcomb
And many others who have been in the headlines – and want to share what they learned from their experience.
Buy the book today and get 10% off when you sign up for our email list. Or use one of the links below to skip the discount and just order the book.
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